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Coincides with the introduction of the brand's first reusable pad
May 1, 2025
By: Tara Olivo
Associate Editor at Nonwovens Industry
Natracare, an environmentally conscious women-built and led company and maker of the first certified compostable brand of period products, has launched a First Period Starter Kit. Designed to support and empower those experiencing their first period, the kit aims to normalize conversations around menstruation while promoting informed, eco-friendly choices. The First Period Starter Kit also signifies two other firsts for Natracare: the launch of the brand’s first reusable pad. In a collaboration with Eco Femme, Natracare is bringing to market the Natracare by Eco Femme Organic Cotton Reusable Day Pad, a GOTS certified organic cotton, fully washable and rewearable pad that will be included in the First Period Starter Kit and also available as a standalone product, giving young menstruators the option of a reusable pad. Additionally, included in the First Period Starter Kit is the Natracare by Warmlii Organic Cotton Cherry Stone Thermal Pillow, a microwaveable thermal pillow filled with cherry stones and encased in an organic cotton cover. It heats in minutes and can adapt to the shape of the body to help to soothe period cramps, headaches and aching muscles. The reusable thermal pillow is a great alternative or addition to hot water bottles. Available exclusively at https://shop.natracare.com, the First Period Starter Kits go beyond the essentials—they are part of Natracare’s mission to spark more open, empowering conversations about periods and the choices young people have and want. “We want to change the conversation around periods,” said Susie Hewson, founder of Natracare. “Adolescents are aware of the widespread plastic pollution and its impact on wildlife, ecosystems, and climate change. They see firsthand the consequences of plastic waste in their communities, beaches and natural areas. They are advocating for change, urging their parents, schools and policymakers to reduce plastic consumption. This is an opportunity to teach young menstruators that they can support the climate and make a more conscious choice when it comes to their bodies and the products they use.” Each First Period Starter Kit features carefully selected products that are organic, plastic-free and safe for both people and the planet. Two kits are available: The Natracare First Period Starter Kit for Teens (Standard) includes: Organic Cotton Cherry Stone Thermal Pillow (By Warmlii and Natracare), Organic Cotton Reusable Day Pad (By Eco Femme and Natracare), Ultra Extra Super Pads with Wings, Night Time Maxi Pads, Normal Wrapped Panty Liners and Safe to Flush Moist Tissues. The Natracare First Period Starter Kit for Teens (Large) includes: Organic Cotton Cherry Stone Thermal Pillow, Organic Cotton Reusable Day Pad, Ultra Extra Super Pads with Wings, Ultra Extra Regular Pads with Wings, Organic Cotton Non-Applicator Tampons – Regular, Organic Cotton Applicator Tampons – Regular, Night Time Maxi Pads, Normal Wrapped Panty Liners and Safe to Flush Moist Tissues.
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